With over 20 years regional experience, Lina recently stepped back from a highly successful career in Market Research. Founding, building & growing her own company, Siraj, to scale, Lina sold it to YouGov, retiring from the industry with a dream to set up what is now the [sameness] project.

Lina has a B.A in International Relations. 

She is Dubai born and Dubai/Canada raised & is the mother to the cutest little girl in Dubai. Fact.

Jonny loves creating, and creating stuff that matters is what he loves the most. 

He plays with words to create all the [sameness] projects written material and also snaps all of the photographs, leaving his fingerprint over most of what you see & read.

He has previous experience in youth work, social work, & journalism and holds a Bachelors degree in Media Studies.

He doesn’t have a degree in surfing but if there was such a thing he would have it by now.